Referrals from ChatGPT and friends make up a material part of Vercel's conversion funnel and growing quickly. Traditional SEO, especially for Bing is still key since LLMs use search grounding, but that is not everything: Think of your job to move from winning in the link graph to dominating the concept graph. It doesn't matter that other folks link to you but if they associate you contextually with some topic that is very powerful
AI is changing how content gets discovered. Now, SEO ranking ≠ LLM visibility. No one has all the answers, but here's how we're adapting our approach to SEO for LLMs and AI search. vercel.com/blog/how-were-…